Natural referencing (or SEO) brings together all the techniques aimed at positioning the pages of a site in the first natural results of search engines (not to say Google). This is one of the pillars of digital strategies like inbound marketing. Remember, over 75% of clicks are on the first page. But with the constant updates of Google's algorithms, SEO has transformed. It's not always easy to know which techniques work and which don't. To have a good SEO, it is necessary to follow some techniques.
Need for Effective and Right SEO Strategy
While everyone is jostling to rank as high as possible in search engines, the need for an effective SEO strategy is essential to give your website the visibility it deserves. A web SEO agency does not start an SEO campaign without an SEO strategy adapted to the objectives of its client in terms of ranking, conversions, prices, etc. Indeed, a tailor-made SEO strategy should cover all aspects of the search engine optimization process for your website or online store.
Today, a good part of the research is done from a mobile device. So, if the site is not "mobile-friendly", it will be a deplorable experience for mobile users and this will not appear in search results on mobile devices.
Here are 5 ways of better integration for consumers.
1: Optimize your Page/Article Titles
The title of your blog post is very crucial in attracting leads or potential customers. Moreover, it helps in generating more traffic to the website. If your title does not contain the keyword on which you want to position yourself, you reduce your chances of appearing in the first positions of search engine results (Google).
The headline should get your full attention. It must be clear, precise, and attractive in order to encourage user experience to click on it and explore your page. It should also be short and contain specific keywords (like long-tail queries) to appeal to Google.
2: Make Internal Links
Internal links are hypertext links that link two different pages of the same site to each other. It is important to set up internal links in order to provide additional information to Internet users and facilitate their navigation of your site. It may correspondingly assist you in increasing the amount of time users spend or devote to your website.
Internal links are also important when it comes to SEO. Indeed, they allow search engines to access all the links on your site very quickly and to improve the PageRank (the score given by Google for each page) of the pages of your site by transferring the "SEO juice » from high authority pages (with a good PageRank) to low authority pages. However, be careful not to add too many links on the same page, or identical links, and remember to use your keywords in the links.
3: Incorporation of Keywords into Content (Very Naturally)
It is important to naturally (and not mechanically) insert the keywords into the content of a page/article, namely the introduction, the titles (H1, H2…), the body of the text, etc. At the same time, if the keyword has been well defined beforehand and the theme of the page is clear, you should naturally use your keywords.
To create quality content with real added value for your Internet users and make it easier to read, do not repeat your keyword excessively (what is called keyword stuffing in our jargon). It's absolutely useless. Worse, you could be penalized by Google. You write for Internet users above all, not for Google. So, vary the syntax, use synonyms, use long-tail keywords, and optimize your page around the main expression.
4: Work on Linking Strategy
Google calculates the notoriety of a page based on the other sites that link to it. Basically, the more quality sites that redirect to yours (this is called “backlinks”), the more your page will be visible. Provided that the sites are related to the theme of your page.
To obtain quality backlinks, you can, for example, create "guest articles" on blogs or reference sites in the sector of activity (with of course a link to your site on very specific anchors) or even carry out interviews with influencers on the blog (most of the time, they will gladly share your interview on their site and social networks).
Also, strive to produce content with high added value that will be naturally shared by Internet users. This will allow you to obtain natural links and therefore improve your SEO.
5: Add Images/Videos to the Articles
Very often forgotten, images are an integral part of your SEO strategy. It is, therefore, necessary to add optimized images or videos in the content for a better customer experience.
This will not only allow the customer to illustrate the content but make reading more enjoyable, and also to boost engagement, reduce the bounce rate, increase traffic and therefore improve the positioning in search engine results. or Search Engine Results Page.
SEO Tactics for Small Business
Applying SEO tactics for small businesses to improve the customer experience is not a difficult task. If you constantly take the time to reassess the content you produce and the engagement you receive, you will always know which areas need to be optimized. You'll see how rapidly your customer satisfaction rating rises. As soon you started to use fundamental NAP strategies. It also helps clients find you on the internet very easily. Moreover, it supports better networking and investing in a strong knowledge base (and with that, the quality customer experience as well)
SEO is essential for the operation of a website. It is essential to build your own SEO strategy. Doing this work on a regular basis increases its visibility and notoriety. A good position on the web improves visibility but not only. It also improves your brand trust and credibility. Consumers trust the first pages. They identify them as reliable pages increasing the likelihood of converting.